AutoMapper for C#

I finally got around to using AutoMapper from fellow Austinite Jimmy Bogard. I watched Jimmy's helpful video and the rest was easy.
AutoMapper is a Data Transfer Object (DTO) helper framework that can map your domain objects to view objects.
In my case I wanted to add extra formatting to render my domain objects as HTML, but realized a "ToHtml()" method on the domain object doesn't smell so good. I created a View Model directly from the domain model via Automapper (with only the attributes I needed to display) and added the HTML rendering code there.
Is that the smell of a pine forest after a Spring rain?

Pine Forest a photo by ®DS on Flickr.